In 1985 Michael Jordan (Then a Rookie) signed a multimillion dollar shoe deal contract. Less than a month later, the first Jordan shoes were created, they were created and designed by Tinker Habfield who designs most popular Nike shoes.
Months later NBA commissioner David Stern banned the Air Jordan 1 sneaker from the NBA. He felt they failed to meet on-court dress codes and did not match the uniform of the Chicago Bulls. Commissioner David Stern began finning Michael Jordan $5,000 every time he wore the Air Jordan 1's on court. Nike paid the fine and continued to have Michael Jordan wear the shoes. In doing so, the popularity of the product skyrocketed and sales were astronomical for the product. This changed NBA and Nike history for ever.
Months later NBA commissioner David Stern banned the Air Jordan 1 sneaker from the NBA. He felt they failed to meet on-court dress codes and did not match the uniform of the Chicago Bulls. Commissioner David Stern began finning Michael Jordan $5,000 every time he wore the Air Jordan 1's on court. Nike paid the fine and continued to have Michael Jordan wear the shoes. In doing so, the popularity of the product skyrocketed and sales were astronomical for the product. This changed NBA and Nike history for ever.